Molly Ford’s Valentine’s Day Gift Guide
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Molly Ford’s Valentine’s Day Gift Guide
February 11, 2025
As an NYC-based florist, Molly Ford is somewhat of an expert on the season of love. For her, Valentine’s Day is a chance to express your feelings with intention—whether that’s through fresh flowers or a sweater that says “I see you.” Keep reading for Molly’s thoughts on the holiday, her favorite gift ideas, and tips for elevating your own floral arrangements.
Molly Ford’s Valentine’s Day Gift Guide
"Valentine’s Day is a sweet opportunity to show love to those around you. It’s an excuse to add drama to your love—showing up with flowers, a gift, or a treat. To me, it’s an easy excuse to take the time to express your love with intention."
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Tips for Making Store-Bought Flowers Feel More Special:
Flowers are stunning no matter what! Most store-bought flowers are all cut the same length. Cut them at different lengths to make the arrangement more interesting. Purchase a few other flowers to add variety to the arrangement vs. all one flower or bouquet. And no matter what, a flower is a flower, and you cannot go wrong with purchasing it for someone else!
This year, I am making our bouquets with an overgrown garden in mind—lots of vines, greenery, and even some herbs! I want there to be soft pinks and buttery yellows. I always gravitate towards a softer color palette, so you’ll definitely see that this year.
"My go-to flower right now is a sweet pea—we have so many color options at the market right now! I always have at least one bundle when I walk away from the market."
Molly’s Gift List
1. Jenni Kayne Cashmere Phoebe Polo: “I am adding this to my wishlist! It gives elevated and cozy.”
2. Jenni Kayne Mia Mules: “I’d love to receive these too, as I am very excited for spring!”
3. Jenni Kayne Cashmere Socks: “I want to give my girlfriends something special this year!”
4. Oak Essentials The Routine: “Also for my girlfriends.”
5. LOEWE Esencia: “My husband’s birthday is just a few days after Valentine’s Day, so I go for gifts with a little more significance for him this time of year.”
6. From Lucie Heart-Shaped Cake and Bouquet: “This is a collaboration I’m doing with From Lucie. It’s become a tradition for my husband and I to have her cake as our Valentine’s Day treat.”
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Photos by Emma Trim
